AvixStudio Template by Iconic Graphics

Trulia

The House is Only Half of It

AvixStudio Template by Iconic Graphics

Trulia

The House is Only Half of It

AvixStudio Template by Iconic Graphics

Trulia

The House is Only Half of It

The Situation

In a crowded market of real estate apps, Trulia had something its competitors didn't: interactive maps showing everything from schools and local businesses to neighborhood crime.

But having better features wasn't enough. We needed to give house hunters a compelling reason to switch.

The Solution

Finding the perfect home isn't about just the house. It's about everything that surrounds it. The schools. The coffee shops. The neighborhood.

So we spotlighted what makes Trulia different: interactive maps that help people see the bigger picture before deciding where to call home, but in a humorous way.

Because the right house in the wrong neighborhood isn't the right home.

Client

Trulia

Agency

Deutsch

Role

Associate Creative Director

Credits

CD/CW: Matt Clark, Art/Copy: Kasey Coburn

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