Yelan Tong

Hi There

Yelan Tong

Hi There

Yelan Tong

Hi There

Nice to Meet You

I'm Yelan, a creative director and art director.

I build brands, experiences, and products. Everything has a story behind it, a feeling, or a take that makes you give a damn. I've been lucky to touch some of the world's best brands, get recognized for my work as well, and had the honor to sit on several juries.

I'm Yelan, a creative director and art director.

I build brands, experiences, and products. Everything has a story behind it, a feeling, or a take that makes you give a damn. I've been lucky to touch some of the world's best brands, get recognized for my work as well, and had the honor to sit on several juries.

I'm Yelan, a creative director and art director.

I build brands, experiences, and products. Everything has a story behind it, a feeling, or a take that makes you give a damn. I've been lucky to touch some of the world's best brands, get recognized for my work as well, and had the honor to sit on several juries.

I'm also a 3rd culture kid, a mom, food lover, hand letterer, house RENOVATOR, snowboarder, in no particular order.

Client testimonial image
Generative imagery used in the About page story
Creative studio image illustrating Gen Studio's human and AI workflow

Clients I've worked on:

Microsoft

ADT

AAA

BCBS

Smartwater

Intel

Royal Caribbean

E*Trade

Burger King

Target

Zillow

Foster Farms

Nintendo

Sprint

Acura

HBO

Google

Domino's

Cuervo

Amex Open

Kraft Mac n Cheese

Skittles

Starburst

FitCRUNCH

GOOGLE

ADT

CUERVO

and many more

Agencies:

VML

Fact & Fiction

Mullenlowe

Deutsch

MOTHER

KBSP

Campfire

CP+B

TBWA\Chiat Day

AI-generated studio image paired with the About page statement
Editorial campaign image from the Gen Studio About page

Agencies:

VML

Fact & Fiction

Mullenlowe

Deutsch

MOTHER

KBSP

Campfire

CP+B

TBWA\Chiat Day

Studio campaign image highlighting human-led AI creativity

Awards

I've been awarded and recognized by:
Cannes Lions

Effies

Clios

LIA

One Show

D&AD

FWA Site of the Day

Andy's

ADDYs

Creativity Pick of the Day

Drum Ad of the Day

But all that isn't as important as making work that makes people feel something

Get In Touch

Get In Touch

Art-directed campaign image showing Gen Studio's visual approach
Creative portrait from the Gen Studio visual archive
AI-generated visual supporting the studio's creative philosophy
AI fashion portrait in the studio story section
AI art direction image from the studio showcase
Art-directed portrait from the Gen Studio introduction