The Situation
Roadside assistance is used about once every three years. But that’s only a small part of what AAA offers.
The problem? People weren’t seeing the full value.
The Solution
So we asked a simple question. How do we expand what AAA stands for without losing its emergency roots? We answered by showing AAA showing up everywhere life goes sideways. From autocorrect disasters to painfully awkward social moments and yes, flat tires too.
We also created a graphic icon system inspired by a car’s emergency dashboard. These symbols transformed everyday mishaps into universal signals for help, bridging the world of roadside crises with the modern, day to day moments AAA now stands for.
