The Situation
How do you bring "Live Legendary" to life, amp up in social, and hit the audience with a new way to experience Cuervo?
The Solution
Cuervo Games was born – a 20 city competition where teams would compete against each other in challenges based around the tequila making tradition, culminating in a championship event in Las Vegas.
Each week, Cuervo Games took to a different city. To compete, teams would register on Cuervo's Facebook to compete.
The games were live broadcasted via JustinTV (now Twitch), marketed by a street team, followed up by free concerts from artists like Diplo, RJD2 and Pharrell Williams.
