Yelan Tong - CD + Art Director + Storyteller

The Situation

While most AI storytelling is around efficiency, we realized AI is most powerful when it connects us to others. For immigrant families, language barriers, cultural divides make it even harder. Windows built with Copilot closes this gap for these families.

The Solution

Since this project was for Copilot in Windows, we had to find a way to get AI feel emotional.

In making this idea, we sought out families who had walls up to break those down in front of the camera. We didn't know what we would get, but we had a fantastic team who helped get their stories come to life.

From the interviews, we created a long form for Youtube and shorter stories for social posted through several weeks. We also made posts encouraging people to have conversations with their own families.

This was the most rewarding project. Families afterwards thanked us for allowing them to have conversations they otherwise would not have had. It also inspired people to do the same with their own families.

Say It With Windows
Say It With Windows
Say It With Windows
Say It With Windows
Say It With Windows
Say It With Windows
Say It With Windows
Say It With Windows

Client

Microsoft

Agency

VML

Role

Group Creative Director

Credits

CCO: Glen Scott, Art/Copy: Ivy Gao, Isabel Burton, Account: Robby McKee, Producer: Craig Jelniker, Director: Chusy Jardine

Next project

Microsoft

Say It With Windows

Microsoft

Say It With Windows

Microsoft

Say It With Windows

While most AI storytelling is around efficiency, we realized AI is most powerful when it connects us to others. For immigrant families, language barriers, cultural divides make it even harder. Windows built with Copilot closes this gap for these families.

Since this project was for Copilot in Windows, we had to find a way to get AI feel emotional.

In making this idea, we sought out families who had walls up to break those down in front of the camera. We didn't know what we would get, but we had a fantastic team who helped get their stories come to life.

This was the most rewarding project. Families afterwards thanked us for allowing them to have conversations they otherwise would not have had. It also inspired people to do the same with their own families.