Mockup image

ADT

Lifelight

Mockup image

ADT

Lifelight

Mockup image

ADT

Lifelight

The Situation

Every second counts during an emergency.

Since the 90s, ADT's yard sign has been a powerful icon of security. But for the company's 150th anniversary, we wanted to innovate upon it. We turned the passive ADT sign into an active lifesaving tool.

The Solution

LifeLight is a patent-pending, smart-enabled yard sign that connects wirelessly to a home’s security system. When 911 is alerted, Lifelight auto illuminates, guiding first responders directly to the home’s location, even in the darkest conditions.

A glowing orb radiates light above a dark pedestal in a surreal, futuristic setting with streaks of orange and blue light.
A glowing orb radiates light above a dark pedestal in a surreal, futuristic setting with streaks of orange and blue light.

  • Lifelight

    A person stands in a lit square surrounded by stairs and darkness, creating a striking contrast and a sense of isolation.
    A person stands in a lit square surrounded by stairs and darkness, creating a striking contrast and a sense of isolation.

    Lifelight

    A person stands in a lit square surrounded by stairs and darkness, creating a striking contrast and a sense of isolation.
    A person stands in a lit square surrounded by stairs and darkness, creating a striking contrast and a sense of isolation.

  • Lifelight

    A raised hand illuminated by a spotlight in a dark setting, creating a dramatic and symbolic visual effect.

    Lifelight

    A raised hand illuminated by a spotlight in a dark setting, creating a dramatic and symbolic visual effect.
    A raised hand illuminated by a spotlight in a dark setting, creating a dramatic and symbolic visual effect.

  • Lifelight

    A hand reaches into a beam of light in a dark setting, creating a dramatic and serene contrast. Perfect for themes of hope or introspection.
    A hand reaches into a beam of light in a dark setting, creating a dramatic and serene contrast. Perfect for themes of hope or introspection.

    Lifelight

    A hand reaches into a beam of light in a dark setting, creating a dramatic and serene contrast. Perfect for themes of hope or introspection.
    A hand reaches into a beam of light in a dark setting, creating a dramatic and serene contrast. Perfect for themes of hope or introspection.

  • Lifelight

    A person stands in a dark space with glowing, circular light patterns in orange and blue hues, creating a surreal and futuristic vibe.
    A person stands in a dark space with glowing, circular light patterns in orange and blue hues, creating a surreal and futuristic vibe.

    Lifelight

    A person stands in a dark space with glowing, circular light patterns in orange and blue hues, creating a surreal and futuristic vibe.
    A person stands in a dark space with glowing, circular light patterns in orange and blue hues, creating a surreal and futuristic vibe.

Client

ADT

Agency

VML

Role

Group Creative Director

Credits

ECD: Derek Clark, GCD: Brandan Jenkins

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