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Intel

Laptops Evolved

AvixStudio Template by Iconic Graphics

Intel

Laptops Evolved

AvixStudio Template by Iconic Graphics

Intel

Laptops Evolved

The Situation

PCs had the performance to rival Macs, but not the same cultural appeal, especially among Millennials.

With the launch of Intel Evo, a new generation of premium laptops, we set out to challenge outdated perceptions and make PCs impossible to ignore.

The Solution

To challenge outdated perceptions, we brought together one of the funniest father-daughter duos: Jamie Foxx and Corinne Foxx.


Jamie plays the dad who thinks he knows everything. Until he doesn't. Especially when it comes to technology.

With Corinne setting him straight, we showed a new generation that Intel Evo definitely isn't your dad's laptop.