The Situation
We needed to bridge gap of boring investments and culture for Gen Z. How did we do it? By going to their favorite place and showing the world is made up of stocks.
The Solution
We hacked Instagram's shopping feature to create product tags linking back to dynamically updating stock prices.
By clicking a product tag, you'd be shown the stock symbol, price history, and a link that allows you to buy the actual stock on E*Trade.
Instagram required a physical product to be attached to product tags – so we created a line of t-shirts of the most popular stocks. (And who doesn't love swag?) Buy the stock, get the tee for free to show their friends they're investing.
