Yelan Tong - CD + Art Director + Storyteller

The Situation

When Domino's admitted their pizza tasted like crap, they had to follow-up with something just as honest.

The Solution

To continue building trust with customers, we tossed tossed out food stylists, professional food tricks, and asked real customers to send in photos of their pizzas to be used in our new ad campaign through showusyourpizza.com.

Over 30,000 pizza photos were uploaded to the site helping create a library of assets for us to use.
And when we saw some pizzas poorly made, the CEO took it as a mission to correct it himself.

The campaign continued it's momentum from Pizza Turnaround. It grew trust and trial with a brand that some had written off. It created 11.7% same-store sales growth from this national campaign.

Show Us Your Pizza
Show Us Your Pizza
Show Us Your Pizza
Show Us Your Pizza
Show Us Your Pizza
Show Us Your Pizza
Show Us Your Pizza
Show Us Your Pizza

Client

Domino's

Agency

CP+B

Role

Senior Art Director

Credits

ECD: Tony Calcao, CD: John Keiselhorst, Craig Miller, ACD: Tim Eger, Sean Smith

Next project

Domino's

Show Us Your Pizza

Domino's

Show Us Your Pizza

Domino's

Show Us Your Pizza

When Domino's admitted their pizza tasted like crap, they had to follow-up with something just as honest.

To continue building trust with customers, we tossed tossed out food stylists, professional food tricks, and asked real customers to send in photos of their pizzas to be used in our new ad campaign through showusyourpizza.com.

Over 30,000 pizza photos were uploaded to the site helping create a library of assets for us to use.

And when we saw some pizzas poorly made, the CEO took it as a mission to correct it himself.

The campaign continued it's momentum from Pizza Turnaround. It grew trust and trial with a brand that some had written off. It created 11.7% same-store sales growth from this national campaign.