The Situation
To launch the Q50, we had to create an experience that was as advanced as the car itself. One of the most advanced features was a dashboard that could be controlled by your voice.
The Solution
We created Deja View, an online film experience that was as advanced as the Q50 – a site that was driven only by your voice.
Deja View prompted you to connect your phone to the website. Once connected, the film dynamically responded to each viewer based on their phone calls with the characters. It combined cinematic narrative with the latest voice recognition technology to create immersive unique experiences.
The campaign was handled like a film with movie posters, behind-the-scenes and cinematic style photos released to the media. In turn, it was well covered by entertainment outlets.
The experience culminated in 20% of visitors staying through the whole experience with an average visit time of 12 minutes.
