AvixStudio Template by Iconic Graphics

Sprint

Pied Piper

AvixStudio Template by Iconic Graphics

Sprint

Pied Piper

AvixStudio Template by Iconic Graphics

Sprint

Pied Piper

The Situation

As the fourth-largest wireless carrier in America, Sprint was easy to overlook. Even with better prices, people assumed bigger carriers must be better.

We needed to challenge that perception and make people question whether they were actually getting what they paid for.

The Solution

When you're David Beckham, you can have just about anything you want. Including any wireless carrier. So we sent him shopping.


Going between competing carriers, David asked some pretty simple questions about what they offered. And the more he asked, the more ridiculous their answers became.


Sometimes it takes one of the world's biggest stars to point out what should be common sense.